The 17th of January, Queue-it received a capital injection of €350,000 from Innobooster. The investment will enable the Danish startup to further develop features to counter non-human online traffic.
Queue-it was founded in 2010 by Camilla Ley Valentin, Niels Henrik Sodemann, and Martin Pronk. The startup provides global SaaS queue page. During traffic surges on websites, users are redirected to Queue-it’s virtual waiting room environment until traffic has slowed down.
With the new funding from Innobooster, Queue-it intends to further develop their bad bot defense and expand their services to markets where services are limited due to technical and local restraints.
“We are delighted to receive this funding to advance our technologies in order to reach new markets and new levels of fraud protection in collaboration with our customers,” says Niels Sodemann, CEO & Co-founder of Queue it.
Innobooster was created by Innovation Fund Denmark. It is a state-funded initiative with the purpose of supporting promising Danish startups and increase their competitiveness.
Queue-it is already a market leader within with more than 1 billion consumers worldwide. Their increased effort to help users defend against non-human online traffic coincides with the recent Better Online Ticket Sales Act (BOTS Act) in the US.
“While we appreciate that legislation is coming along around the world to make it easier for fans to buy tickets for shows at face value right when they go on sales, we are driven to continue developing our platform to provide the utmost online fairness for our global list of customers and the consumers they serve,” says Niels Sodemann.
Read more about the investment in Queue-it’s own report.