Peter Mühlmann founded Trustpilot in 2007 in his early 20s and says that it took several years before the brand got to be where it is today. Instead of finishing business school he jumped right into his own startup. 

Trustpilot was founded in Copenhagen, Denmark and is a platform where businesses and companies get reviews from their customers. Currently, Trustpilot has more than 30 million consumer reviews of 175,000 businesses. Every day, more than 10,000 consumers sign up on and every 5 seconds a new review is posted on the community.

“Most people expect there is this bathtub moment, you sit there and you get one magic idea, and that turns into the company,” Mühlmann told Business Insider. “I want to emphasise it’s very rarely like that.”

Read the full article and Peter Mühlmann´s 6 tips to young entrepreneurs at Nordic Business Insider.

Picture: Trustpilot.