Three experienced profiles from the region have joined forces to launch Rinda Venture Studio, a new venture studio that takes on the role of operational co-founder rather than passive investor. The company is based in Malmö and Lund, with a focus on Skåne, the Nordics, and broader European scale.
Behind Rinda are Caroline Josefsson, Victoria Sandberg, and David Everlöf. The three come from different parts of business and the startup world, and chose to build something together after each independently arriving at the same conclusion.
“We get in early, and we get in as co-founders, not as passive investors. The perfect case is someone with the right domain expertise and relentless drive, who has seen a real problem up close and has an idea for how to solve it. The solution is tech-driven, built on an app, platform, or other digital system, and has the potential to scale beyond the first market. And most importantly: it has to matter. We don’t build companies just to make money. We build companies that solve problems worth solving. Another key component? Having fun along the way,”
says Caroline Josefsson, CEO & Co-founder, Rinda Venture Studio
Three paths into the same room
Caroline Josefsson is the commercial force. Over two decades she has turned ideas into growth across retail, manufacturing, and pharma, from IKEA and Barista Fairtrade Coffee to Icopal, Interpares/Woody Bygghandel, and most recently as Head of Commercial at MWI Animal Health, a Nordic veterinary wholesaler within the pharmaceutical group Cencora. She has led market entries into new countries, driven major rebranding initiatives, and built e-commerce operations from the ground up. Her work has always been about the same thing: commercialising ideas and developing the people and companies around them in parallel. Entrepreneurship, she says, was something she was doing long before she gave it a name.
Victoria Sandberg is a Malmö-based founder, ecosystem builder and angel investor with over a decade of experience across tech, startups, and the Nordic innovation ecosystem. She started her Nordic career at Sony, bridging engineering and global markets, and continues to mentor emerging ventures through Sony’s Startup Acceleration Program and Hello Tomorrow. Victoria has shaped positioning, branding, and go-to-market strategies for more than 350 startups, including hands-on interim CMO roles. Her work has contributed to teams raising over €45 million and expanding internationally. She has built three community platforms from scratch, including The House, a women innovation hub, with a focus on turning community into accessible opportunity. She is also a member of the EBAN angel investing advisory group.
David Everlöf is the builder. Over more than a decade he has built across the whole stack, from embedded C/C++ to web backends to the iOS apps he is best known for, shipping for Tetra Pak, Swedbank, Storstockholms Lokaltrafik, and Blodtrycksdoktorn. An engineer from Lund University of Technology, he is currently iOS developer at Festina. His own bets he takes end-to-end. He single-handedly built Calendarly, a print-on-demand photo calendar app, from mobile design through checkout to fulfillment, and co-founded Dapejo, where his first apps went live on the App Store. If it can be built, David builds it.
“There are far too many great ideas that never get the chance to take off. And there are far too many driven people who can’t find the right partner to build with. The three of us have seen this from different angles throughout our careers, and we realized that together, we have exactly what’s missing: operational capacity, experience, networks, and capital, from day one. So we decided to stop waiting for someone else to do it. We’re doing it ourselves.”
says Caroline Josefsson
The team has now launched Rinda, and are currently in conversation with several potential portfolio companies. They welcome both founders, solopreneurs, and investors, who want to know more.
