TrendsOnline reports that Schibsted Media Group, one of the largest media-companies in Scandinavia invest in Riidr and their e-book business. Riidr was one of the first companies to focus on e-books in Denmark, and they have developed their own app for both the iOS and Android platforms.
No sum for the investment has been mentioned, and it is not confirmed if the investment is with capital or media-exposure – which isn’t unusual when the scandinavian media groups invest in startups.
