Postera Capital, one of Europe’s pioneer in crypto-specific investment products and strategies, acquires sentiment analytics start-up Augmento.
Augmento was founded by Michael Baumgartner, Bijan Farsijani and Oliver Spragg in Copenhagen in 2015
“We started Augmento in 2015 when Michael and me studied at the Copenhagen Business School. Back then we did trend intelligence for customers such as Arla, VW and the European Parliment. We used social medie communications data to find out what people felt about certain topics.” says Bijan
Since then a lot has happened.
“In 2018 we got an investment from a Danish Angel investor, and started to work on a product that quantifies what people feel about crypto currencies on social media. After one year of development we started to market it and opened our office in Berlin to be closer to potential customers.” continues Bijan
Augmento quickly became a major player in the alternative data industry for cryptocurrencies. With the acquisition, Postera Capital strengthens its position as a pioneer in crypto consulting as well as its investment vehicle Postera Fund – Crypto I, which is the first EU-regulated crypto fund.
“Augmento has developed a unique AI solution that provides quantitative data about what is happening in the collective consciousness of the crypto market. Augmento will help us develop our strategies using real-time market sentiments even further,” said Nicolas Biagosch, partner at Postera Capital.
According to the company Augmento has the most advanced forecasting capabilities in the industry. Its new AI technology identifies emotions and discussion topics from online news and social media.
“We could show that crowd sentiment has an enormous impact on crypto markets and it became clear that it will continue to do so in the future. Being able to quantify emotions such as fear or euphoria in real-time helps investors build better strategies and reduce risk.” explains Michael
With the acquisition Augmento’s founding team takes on advisory roles at Postera.
