Malmö-based TicTac Group, a leader in the European e-learning market, has announced the acquisition of Stockholm-based AI startup Skillhabit. This strategic move is aimed at enhancing TicTac’s technology offerings and broadening its reach in the e-learning sector across Europe.
Skillhabit has developed a platform that uses artificial intelligence to streamline the creation and delivery of learning experiences, particularly in areas like employee training and customer education. The company has established a customer base in Northern Europe, including in Germany.
Strategic Integration and Market Expansion
“Skillhabit has developed a remarkable platform that leverages artificial intelligence to simplify and accelerate the creation and delivery of learning experiences,”
said Carolina Faxe, CEO of TicTac Group.
The integration of Skillhabit is expected to benefit its current customers by providing access to TicTac’s extensive network of learning experts and resources. Additionally, TicTac plans to introduce Skillhabit’s technology to its significant customer base across Northern Europe.
Enhanced Learning Solutions
“We see a perfect match with TicTac’s strong presence in the market and Skillhabit’s innovative technology and focus on end user experience,”
says Hellen Wohlin Lidgard, Skillhabit’s founder.
TicTac Group, with operations in cities including Stockholm, Copenhagen, Oslo, Helsinki, and Berlin, serves over 4,000 customers across various sectors such as finance, healthcare, and public administration. This acquisition marks a significant step in TicTac’s strategy to lead in the rapidly evolving e-learning landscape.
Through this acquisition, TicTac Group is set to further solidify its position as a key player in the e-learning market, enhancing its offerings and reaching more learners across Europe.
