Garba, Malmö-based AI-powered sales intelligence platform founded last year, has emerged from stealth mode.
Founded by Kristopher Stenkula-Wilbur and Marcus Norrving, who previously founded Notified, a startup acquired by West Corporation in 2019, Garba aims to revolutionize how sales and customer success teams leverage customer insights to drive their go-to-market strategies.
“After months of refining with early adopters, we’re officially launching today. But already, leading sales and CS teams—from Helsinki to São Paulo—rely on Garba daily.”
says Kristopher Stenkula-Wilbur
Addressing a Critical Need
The inspiration for Garba came from the challenges faced by the Notified team in maintaining a customer-centric approach. Despite setting up structured sales processes, the team struggled with manually sifting through meeting notes to understand product reception, competitive positioning, and missed signals.
“When we built Notified, we prided ourselves on being customer-centric. But staying truly close to the customer was harder than it should’ve been. We set up structured sales processes — and spent endless hours trying to get the team to actually follow them. We manually combed through meeting notes, trying to understand how our product landed, how competitors were framed, and what signals we were missing. It was messy, reactive, and far from scalable.”
says Kristopher Stenkula-Wilbur
But the startup addresses not just critical needs. Also launched is their Merch Store, where you can buy merch inspired by their unique brand esthetics.
