Since going live March 2011, the daily deal aggregation service has experienced great interest. Currently, around 225,000 users can find their favourite deals in a single email, with a selection of around 4000 deals on offer each day, from 100 different deal sites, brought together in one place with the Bownty platform.
The Danish entrepreneurs behind Bownty believe there is untapped potential to expand and enhance the popular service, and improve the customer experience,
“We are very pleased with the new investment, which will be used to exploit the great potential, we are convinced is in Bownty. Being able to offer an overview of the jungle of deals is a great help to European consumers. The investment will naturally come to mean even more and better opportunities for our users” says Steffen W. Frølund, Founder and CEO of Bownty.
Since exapnding rapidly from Denmark to England, France, Spain and Germany, Bownty will build operations further with the new funds, and aim to raise consumer awareness with the continuing trend.
“Bownty represents an important part of the future of online2offline commerce”, says David Venzel, Senior consultant at Accelerace