Today it was announced that gaming startup Planeto was acquired by media giant Bonnier Publications. The startup has since 2012 had a deep collaboration with Bonnier, which led to the the mighty popular Science Illustrated Quiz Battle game. The game has been downloaded by 25% of Denmarks population, and 4 M in total in the Nordics.
“With Bonnier Publications experience, unique content and resources, we can improve our services and our product development. We look forward to deepening our cooperation as part of the Bonnier family,” says Martin Walfisz, founder.
Martin Walfisz started Planeto after leaving Massive Entertainment, which he build from 3 guys in a garage to one of the worlds leading game development studio. With Planeto the focus was on smaller games instead of triple A titles. Started in 2009 initially with webbased and later mobile based games were developed by the team. A strong facus has been on quizes and games that tested users knowledge and expertise.
Teaming up with Bonnier in 2012, which later also invested in the company, turned out to be a good way to reach users.
“The success of Quiz Battle has shown how much our readers appreciate the opportunity to test their knowledge with other readers and players. By integrating Planetos design- and development capability, we can make better use of the content that we create for our 50 different magazines.” says Jens Henneberg from Bonnier
As part of the acquisition, Planeto’s CEO, Morten Grauballe, will step down. Martin Walfisz will take the role as CEO again.
No details regarding the amount of the acquisition or other terms have emerged. Planeto has as far as we know raised less then €2M in total.