Boozt, the Nordic e-commerce giant based in Malmö, with over 1300 brands, recently acquired 30% of Danish software startup Liveshopper, making an over a million euro investment.
Liveshopper has developed a software platform that allows users to enjoy a live video shopping experience using their smartphones. With this investment, Liveshopper has secured the capital needed to continue its growth trajectory and access its relevant customers. In addition, Boozt will be able to expand the existing successful live shopping offerings and use the platform to create a more engaging and exciting shopping experience for customers.
“Live shopping is undergoing rapid development, and is rapidly gaining ground on a global scale as a successful sales channel. For many, it is a fixed and unavoidable part of the company’s marketing efforts. We believe that live shopping will be a strong competitive parameter in the e-commerce of the future. We see great opportunities to create closer ties with our customers, between customers and brands, and we see an exciting potential in offering a wide range of live shopping opportunities to our many brand partners. A potential we look forward to fulfilling together with the team in Liveshopper “, says Peter G. Jørgensen, CMO and co-founder of Boozt.
According to consulting company McKinsey, 10% to 20% of e-commerce sales will be generated by live shopping by 2026. Therefore, Boozt does not want miss out on this growth opportunity in the online e-commerce space.