Deskwolf, a startup that helps small and medium sized enterprises using Facebook as a marketing-tool have just received additional funding of DKK 7.5 million (euro 1.5 million) from existing investor SEED Capital, Vækstfonden and two business angels: Rasmus Helmich and Peter Elbek. Deskwolf will use the additional funding for product development and international expansion.
Impressive customer growth
During 2013 Deskwolf has been able to obtain an impressive customer growth and has now reached 1000 customers.
“We are very impressed by Deskwolf’s customer growth, which has tripled since the beginning of 2013. It is very satisfactory to welcome two competent business angels and Vækstfonden in the group of owners. This means that we now have more resources to accelerate the business and introduce the business concept internationally,” says Investment Director in SEED Capital, Niels Vejrup Carlsen.
“Deskwolf is an exciting start-up in a growing market. The team is excellent and has a great deal of experience. I look forward to follow the development in the company in the coming years,” says Investment Director in Vækstfonden, Jacob Fuhr Hansen.
Helping small businesses succeed
Deskwolf’s customers are small businesses operating primarily in retail and service. They experience a great impact by marketing themselves on Facebook. Therefore, they have started to move their advertising budgets from local newspapers, yellow pages, etc. to Facebook, where they can hit their target audience much more efficiently. Additionally, Facebook presents the businesses with a tool to measure the effect, which is not possible using traditional marketing channels.
“Small businesses and shops usually have limited marketing budgets – and this makes it hard for them to get new customers through traditional marketing,” says co-founder of Deskwolf, Rasmus Madsen.