These days the founders of Graduateland, Jens Reimer Olesen and Morten Petersen, have launched a new project a platform that will significantly reduce the costs of recruitment. Together they have already been noticed in several successful projects: they have founded four companies with about 60 employees and over 20,000 customers and a turnover of more than 100 million kroner (13 million euro). Now, Jens Reimer Olesen and Morten Petersen have raised the capital for their latest – and so far the largest project –, writes TrendsOnline.

The mission of is simple – to act as Google Analytics for HR and provide the companies with the insights of the best-suited for them recruitment strategies. Using the real-time metrics, the platform, makes HR and recruitment able by buying ad space based on the model that pays per application received. Using predictive analytics to make smarter recruitment marketing decisions has the potential to revolutionize and optimize the recruitment market globally.

To support their project, the founders rely on 6.2 million (830 thousand euro) of venture money from Danish Seed Capital, business angel Magnus Kjøller and LinkedIn’s former Nordic Director Lars Ingerslev. As Alexander Vitebro Horten, the Investment Manager at Seed Capital says in the press release:

“Jens and Morten are among the best entrepreneurs in Denmark, and they make up a strong team. They have found a good niche for their project as even large companies nowadays, despite spending huge sums on recruitment, rely mostly on their gut feelings in making decisions concerning the best-suited recruitment strategies. All this promises a good future for”

Considering that the market for online recruitment and employer branding is valued at around 30 billion kroner (4 billion euro) these days and is expected to grow 14.5 percent over the next four years, the platform has a potential of becoming a huge success. Even though is only nine months old, it has already generated revenue and has such prominent customers as TDC, BMW, Nordea, PwC and Dong Energy.