iCycle, a new kind of fertility monitor, won for its pitch at Venture Cup South’s Phase Pitch , Sweden’s only national pitch competition. Along with this win, the team earned consulting services worth 10 000 SEK provided by Malmö-based company Resultify.

Mission: To Control Fertility without Affecting It

iCycle is described as the ‘next generation’ fertility monitor. The device; a nifty little armband which allows for continuous measurements to be taken, provides women with a hassle-free way to monitor their fertility cycle without affecting it. Combined with the app, iCycle can be used by women looking to increase their chances of becoming pregnant, or to do exactly the opposite.

The beautiful minds behind the project include Paulina Westerlind, Erik Wilson, Simon Preutz, Emelie Haettner, Sara Thuresson, Oskars Ström and Tobias Svensson. Watch the team’s winning pitch here.

Paulina Westerlind appreciates Venture Cup for giving her project a push in the right direction:

“It has been worthwhile to have defined the idea and, in the process met knowledgeable, experienced people. The next step is to continue testing the technical aspects and develop a prototype,”

In the meantime, the team is no doubt counting down the days (7) until the next stage of the competition- Phase Business Plan, for which the deadline is April 8th 13.00. Venture Cup’s next event will grant participants a place at the regional finals and a potential win of 125 000 SEK. The winner will proceed to the Swedish finals with the chance to double prior winnings, all the while developing their business ideas and acquiring influential contacts.

Venture Cup – Competition to Further Innovation

Since its initiation in 1998, Venture Cup has continued to help and highlight new business ideas and firms, with a history of close to 27000 entrepreneurs competing over 13 000 projects.

For more information on applying, check out their website.