Copenhagen-based AI startup Complir has successfully closed a €1.7 million Pre-Seed funding round, reaching a post-money valuation of €6.8 million. The company is building the AI infrastructure to automate the notoriously complex and manual process of global product compliance for retailers.
By turning the regulatory burden into an invisible part of the workflow, Complir is enabling European retailers to sell physical products globally without scaling up their compliance teams.
“[T]he momentum is real. Retailers across Europe are already using our platform to launch products into new markets with clarity, speed, and confidence,”
said Gustav Bang, co-founder
From the beginning, the co-founders – Gustav Bang, Tine Kühnel, Marc Kaa Brejner and Rasmus Lind, built Complir from inside the problem. By working directly within their customers’ teams, they gained a deep understanding of their data, workflows, and daily challenges.
That work shaped Complir into the AI-first platform it is today: helping retailers launch more products, in more markets, with fewer resources.
The € 1.7 million pre-seed round is led by Vendep Capital, with participation from Likeminded, Plug and Play Tech Center, F-LOG Ventures and an group of business angels: Kraen Oestergaard Nielsen, Neil Murray, Per Thau, and Jonas Büttcher. This is the first investment of Vendep Capital’s Fund IV.
Retailers across Europe are already using Complir to replace scattered spreadsheets and PDFs with a connected, intelligent compliance engine. Our AI agents surface market-access requirements in seconds, helping teams scale confidently and avoid costly surprises.
The solution allows retailers, like Flying Tiger Copenhagen, to check market-access requirements in seconds, significantly accelerating new product launches and international expansion.
