For several years’ smartphone training apps have been considered inferior to sports watches and separate sensors. But Copenhagen-based MOTOSUMO is determined to turn that relationship upside down. Their app solution unlocks the potential of smartphones by using their background in professional sports analysis. With the number of smartphone users worldwide expected to surpass 2 billion in 2016 and with a massive market in sight, MOTOSUMO has attracted an investment from SEED Capital Denmark
”What I really like about MOTOSUMO is that they have managed to build a sports app with an intelligent layer on top. Gadgets are everywhere, but here the user can get it all without the hassle and hardware costs,” – says Investment Manager at SEED Capital Richard Breiter in official press release.
The amount of investment is 500 000 $ (over 3 million DKK).
MOTOSUMO was founded by a team of highly competent engineers and physicists with a proven track record within mathematical modelling along with a pro triathlete and marketing specialist. The project started as a development of leading gait analysis systems based on body mounted inertial sensors about three years ago. But eventually MOTOSUMO decided to move their patent pending technology to smartphones to reach mass market.
“We have used our mathematical modelling skills and our insights into how elite athletes train to build something that makes the average athlete capable of going from good to great.”
“Take spinning for example, the phone is placed on the handlebars of the bike and instantly the app shows your cadence (pedal revolutions per minute). Previously, this was reserved the lucky ones, getting a hold of one of the special bikes, that the fitness chains pay almost twice as much to get. Now anyone with a smartphone can join in,” – says CEO at MOTOSUMO, Kresten Juel Jensen
MOTOSUMO’s first app designed for indoor spinning and cycling is launched for both Android and iOS.