Phillip Chambers and Kasper Hulthin, previously of Podio, together with Christian Holm and Dan Rogers from Songkick unveiled a new startup called Peakon, writes TrendsOnline. The goal of the startup is to help business managers to better understand their employees.

Peakon takes a step further from traditional serveys that evaluate work environment from the standpoint of employees and gives a more frequent data based on insights into employee engagement, which can be used to improve the company’s culture.

According to Kasper Hulthin, it is possible to measure customer satisfaction on daily basis. The same reasoning should be applied to company’s greatest assest – it’s employees. Instead of long yearly surveys, Peakon offers rapid automated tests, asking the right questions at the right time ensuring employee engagement. Based on decades of organisational research and a world-class application of statistics, Peakon then analyses the data and visualizes the key factors that drive engagement in the organization. Once the data is gathered and processed, managers receive actionable recommendations.

So far the new team has raised 1$ million in funding from a group of investors, among whom are Tommy Ahlers, who’s had a touch to Podio, co-founders of Zendesk Morten Primdahl and Alexander Aghassipour, co-founder of Adzuna, Doug Monro, and equity fund Sunstone Capital.

Peakon is currently in private beta, for which they have closed about 50 companies from Scandinavia, UK and US. The official launch is planned for later this year. So far Peakon has been targeting companies with up to 1,000 employees, or departments of larger companies. Their plan for the future includes integration from companies’ customer satisfaction data to understand the link between engaged employees and satisfied customers.