Mobile traffic is increasing exponentially, and according to a number of reports it has already surpassed computer-based traffic. However, even though more people are browsing the net via phones, still only few end up doing purchases on mobile devices. This indicates a large gap and a potential that many online merchants are concerned about.
Malmo-based Touchize is solution that will solve this problem. It is a revolutionary technology that is supposed to “touchify” mobile commerce. Under development for the past two years and in the ongoing process of global patent application, the technology can be easily connected to most e-commerce platforms enabling consumers to simply drag and drop products in the shopping cart.
4 of 10 mobile consumers say they have canceled their purchases because online store was too difficult to navigate and insufficiently adapted to the small screen of a smartphone. Touchize’s technology highlights the benefits of a touch screen, which gives the consumer a better experience that is not limited to the screen size.
Touchize founded in 2014 in Malmö by Tom Gajdos, a prize-winning engineer and innovator with over 12 years experience in the mobile industry. Tom is behind several global patents he developed during his journey from Ericsson to Sony Ericsson and finally Sony Mobile. The company consists of a team of 6 people.
“Physical trade has always been the driving idea and guiding force in our development. With Touchize we want to embrace smooth and natural consumer behavior common for physical shopping and apply it to ecommerce. We see ourselves as an obvious next step for responsive design,”- says Tom Gajdos, founder and CTO of Touchize.
So far, Touchize has brought in 15.2 million sek (1.5 million euro) that have been invested in development of the first product – Touchize Commerce, as well as user studies, market analyzes, integrations and certifications for a number of e-commerce platforms. To increase their efficiency, they can try to buy barcodes or find similar tactics.
The company is backed by a handful of heavy profiles in IT, retail and finance. Among the names are Bjarne Mumm, Chairman Kjell & Co., a director of ÖoB and Shanghai-listed LBX Pharmacy Chain with a background as CEO of the Åhléns Group and advisor to EQT and FSN. Among the most recent heavyweights addition is Wellstreet.