21th of November, the Malmö-based startup Minut released the new version of their home alarm Point for pre-orders on the crowdfunding site Kickstarter. In just a few hours Point had already reached its funding target.
Minut is headquartered in Malmö, Sweden, with 15 people in the team. The company is headed by Nils Mattisson (ex-Apple) and is composed of engineers and builders from Google, TAT, Axis and more.
Point is the first home alarm in a single device that doesn’t rely on intrusive cameras. Rather than cameras and complex alarm systems with several different components, Point applies artificial intelligence to environmental sensors to understand what’s going on in the home. Intrusions, fire, and windows breaking are some of the things Point can detect. If an important event happens, Point alerts you and your community of family, friends or neighbors instantly, so that you can help each other when looking out for your home.
“Point is the first home alarm that respects your privacy while giving you comfort knowing everything is fine at home”, says Nils Mattisson, CEO of Minut, in a press release.
Point is trained to detect specific events and no sensitive, personal data, ever leaves the device. People should not have to choose between privacy and safety.
“The market as it looks today is crowded by security cameras. But there are a lot of reasons people don’t want or can have, a security camera in their living room. With Point, we offer an alternative”, says Nils Mattisson.
The first version of Point launched in 2014 and is now available in over 60 countries. It is sold directly to consumers and through partnerships with insurance companies and telcos. The new generation is expected to reach the first customers in May 2018.