TwentyThree has been one of the more prominent startups in the region for a long time. Since launching it’s marketing platform and adding a webinar tool, TwentyThree has seen significant pick-up from growth companies and enterprises globally. From startup to enterprise level, there currently is a strong trend for businesses everywhere to focused on enabling video across the organization.
“Buto has been successful at video-enabling some of UK’s largest companies, and we’re happy to add their enterprise skills and strong UK client roster to our list of offerings. I’m excited to be on the journey into the visual era with Buto and we thank the Buto team for putting their trust in TwentyThree.” says Thomas Madsen-Mygdal, CEO of TwentyThree.
The Buto acquisition is TwentyThree’s first acquisition in the video marketing space. TwentyThree is solidifying its position as the only European player in the race to be the video marketing platform of choice for digital marketers, and the acquisition of Buto will now add significant UK companies to the pursuit.
“I’ve been really impressed by how TwentyThree has been leading and defining video marketing. Their webinar offerings, marketing integrations, and lead generation tools will help Buto customers take their video strategies to the next level. We’re happy to have found a new home for Buto.” said Andy McNamara, CEO of Buto
As part of the acquisition, all Buto customers will transition to the TwentyThree video marketing platform. Support for the Buto platform will end as of summer 2020. Terms of the acquisition were not disclosed.